Fifteen years running newsletters. Now we build their software.
We're a newsletter software agency: operators and engineers who have produced, sold and grown newsletters ourselves.
Built by people who have run newsletters.
Between us, we've spent decades in email, media, publishing and engineering. We know what send day feels like because we've lived it.
We started Inkwell to give publishers what we always wanted: one system built around how the work really happens, instead of a pile of disconnected tools. That operator's view, plus modern engineering and AI, is what separates us from a general dev shop.
- OperationsWe ran the send.ESPs, deliverability, templates and production for leading newsletter publishers.
- SalesWe sold the sponsorships.Direct sales and ad operations, from first pitch to delivered placement.
- GrowthWe grew the lists.Paid, organic and referral acquisition, measured on readers who stay.
- NowWe build the software.The systems we always wanted, built for publishers of every size.
An operator's agency, not a general dev shop.
| Topic | Typical dev shop | Inkwell |
|---|---|---|
| Starting point | A spec document | How your newsletter runs on send day |
| Newsletter knowledge | Learned on your budget | Fifteen years of operating, selling and growing newsletters |
| AI | Bolted on, or not at all | Built in, with a person approving every send |
| Ownership | Often their platform or their hosting | Your code, your data, your accounts |
| After launch | A handoff and an invoice | We stay on to monitor, support and extend |
A seasoned team of email, media and software operators.
Every build starts with your workflow and goals, whether that's one tool or the system behind your whole newsletter. You own what we build, and we stick around to support it.
We don't write a line of code until we understand how your newsletter runs.
How we workWork with operators who have been in your seat.
We've run newsletters ourselves. Tell us about yours and what you want to build.