Guides for running a newsletter like a business.
Practical playbooks drawn from systems we have built and run: producing, selling, growing, measuring, choosing a platform and landing in the inbox.
How to automate newsletter production with AI, and keep an editor in charge
Most AI newsletter experiments fail for the same reason: they try to replace the editor. The ones that work replace the busywork around the editor instead.
Read the guideHow to build a sponsor outreach system for your newsletter
Most newsletters do not have a demand problem. They have a follow-up problem. Here is how to build outreach that runs every day, without sounding like a robot or breaking the rules.
Read the guideNewsletter ad operations: from signed IO to paid invoice
Every sponsorship you sell creates a trail of small jobs. Here is how to run them as one system, so a signed deal books itself, shows up in the issue and gets paid on time.
Read the guideHow to build a newsletter media kit and rate card
A media kit has one job: help a sponsor say yes quickly. Most kits fail because they lead with vanity numbers and bury what buyers actually check.
Read the guideKnow your B2B audience: subscriber data that sells sponsorships
B2B sponsors are not buying reach. They are buying specific roles at specific companies. Knowing who reads your newsletter, accurately, is the difference between a polite no and a renewal.
Read the guidePaid acquisition for newsletters: optimize for subscribers, not clicks
Paid ads can grow a newsletter fast, or burn budget on clicks that never subscribe. The difference is almost always in what you tell the ad platform to optimize for.
Read the guideHow to measure newsletter engagement accurately
Open and click rates are less trustworthy than they look. Privacy features and security scanners create engagement that never happened, and the inflation is worst for business audiences.
Read the guideHow to choose a newsletter platform: Beehiiv vs Substack vs Ghost vs Kit and more
There is no best newsletter platform, only the best fit for how you publish, grow and make money. Here is how to choose without regretting it a year from now.
Read the guideHow to migrate your newsletter without losing subscribers or deliverability
Most migration problems are avoidable. They come from rushing the cutover, skipping warm-up or forgetting the parts of the old platform you relied on without noticing.
Read the guideNewsletter deliverability checklist: SPF, DKIM, DMARC, BIMI and list hygiene
A great issue does nothing in the spam folder. This is the checklist we use to keep newsletters landing in the inbox, from DNS records to the habits that protect your reputation.
Read the guideRather have it built for you?
Every guide here describes a system we build. Tell us which one you need.