Custom Software
The software your team should have had all along: operations portals, approval flows, client portals and the reporting that goes with them, shaped around your process.
See custom softwareCustom software and AI systems, built for how your organization runs.
Not another platform to sign up for. We work alongside your team, learn how the work really gets done, and build the software that takes the repetitive parts off their plate. For mid-size companies and larger organizations, on top of the tools you already use.
Request #4812 · Bulk orderIn review
01ReceivedDone
02ExtractedDone
03Checks18/18
04PricedDone
05ReviewManager
06SentNext
OperationsHandled this week214+31 vs last week
OperationsWaiting on a person6Oldest: 2 hours
SalesQuotes out$186k14 open
FinanceInvoices matched97%3 flagged
Open work Today
| Due | Customer | Status |
|---|---|---|
| Today | Harbor Foods | Needs review |
| Today | Atlas Clinics | Drafted |
| Thu | Cobalt Logistics | Step 3 of 5 |
| Fri | Lumen Dental | Approved |
| Mon | Fieldnote Group | Paid |
Across the system Live
- SalesAtlas Clinics quote drafted. Waiting for approval.
- FinanceInvoice 2291 matched to its purchase order.
- OperationsHarbor Foods order pulled from email into the ERP.
- Finance3 invoices flagged for a price mismatch.
- OperationsCobalt Logistics finished onboarding step 3.
AI agents · Last 30 days3 agents live
Tasks completed3,412+18% vs prior
Sent to a person9%Everything unsure
Approved unchanged91%Of reviewed drafts
Hours returned410To the team
Agents Who checks the work
| Agent | Reviewed by | Status |
|---|---|---|
| Order intake | Ops lead | Live |
| Quote drafting | Account rep | Live |
| Invoice matching | Finance | Live |
| Contract review | Legal | Testing |
Agent activity Today
- OperationsOrder intake was unsure about a part number. Sent to a person.
- SalesQuote drafted from a customer email. Waiting for approval.
- FinanceInvoice over the approval limit. Routed to finance.
- OperationsNew rule added after a manager's correction.
Sales · Q471% to target
Won this month$248k+$42k this week
Quotes out145 new replies
Invoices paid$186kOn time
Open invoices$62k2 due this week
New 24
Lumen DentalRequest read · draftingAgent
Brightline GroupDetails needed
Quoted 11
Harbor FoodsOpened twice
Cobalt LogisticsFollow-up due todayToday
Replied 4
Fieldnote GroupAsked for volume pricingHot
ParcelwiseCall booked Thursday
Won 6
Northwind Freight$42,000 · annualSigned
Atlas Clinics$28,000 · 12 sitesInvoiced
Won by month Signed contracts
Contract signed by Northwind Freight · account opened, invoice sentSynced
Illustrative example of an Inkwell-built operations system. Names and figures are fictional.
Organizations we've worked with
What we build
Less copy and paste. More actual work.
Most organizations run on a patchwork of software, spreadsheets and inbox threads, held together by the few people who know where everything is. We replace the patchwork with one system built for how you work.
AI Systems
AI that does the routine work inside your process. It reads the request, drafts the response and checks the details. A person approves what matters.
See AI systemsProcess Automation
Your CRM, accounting and email start talking to each other. A signed contract opens the account and sends the invoice, with nobody retyping anything.
See process automation
Common problems
You may not be looking for software at all.
You may just be tired of one of these. See all common problems.
A spreadsheet is running the business
It works, mostly, and only one person fully understands it.
Read moreThe same information gets retyped
From email to one system, then another, then a spreadsheet.
Read moreQuotes take too long
Old files, asking around, and a customer who has already moved on.
Read more
Integrations
Connect the software you already pay for.
Your CRM, accounting, email and reporting start talking to each other. Nobody has to copy information from one to the other.
Your system
New event
Order approved
Contract signed
Reply received
CRMHubSpot, Salesforce
BillingStripe, invoices
EmailInbox, campaigns
SlackTeam alerts
Your tools
Build on what you already use.
We connect the tools you have into one system your team controls, and leave what works alone.
See how we work
Automations
React the moment work changes.
A customer email becomes a drafted quote. A signed contract opens the account and sends the invoice. No copy and paste in between.
See a real build
Case study
One operator. Three issues a week. A complete newsletter operating system.
An independent B2B trade newsletter was running on manual research, spreadsheets and a crowded inbox. We built a pipeline that researches, drafts, checks and schedules every issue, and a desk that handles sponsors, outreach, analytics and growth around it. The editor still reads every issue and presses send.
The production pipeline
- SourcesTrade feeds and public data APIs
- ResearchStories ranked by source quality
- DraftAI writing in house style
- ChecksCitations, grounding, tone
- RenderTemplate and sponsor slot
- Editor reviewHuman approves every send
- SendScheduled in the email platform
The desk around it
- Sponsor CRMPipeline, booking calendar
- Contracts & billingE-signed IOs, Stripe invoices
- OutreachProspecting and sequences
- AnalyticsIssues, subscribers, revenue
- GrowthPaid social, enrichment, ad studio
A specialty
Newsletters and media.
We know this world best: production pipelines, sponsor operations and growth systems, built on the platform you already send from. See newsletter systems.
Logos are trademarks of their owners. Inkwell is independent and not affiliated with these platforms. All platforms
Who we work with
Almost any industry. The same problem.
Law firms, manufacturers, clinics, insurers, contractors, nonprofits. The work is different, but too much of it still happens by hand. See examples by industry.
Mid-size companies
You have outgrown spreadsheets, but you have no engineering team to spare. We build the system, and your team runs it.
- Custom software
- Process automation
- AI with human review
Larger organizations
Established systems, a security review and a list of projects your own engineers can't get to. We build tools that fit in and leave what works alone.
- Department-level systems
- Connections to your systems
- AI for routine work
Newsletters and media
Our deepest specialty. Production, sponsors and growth, built on the platform you already send from.
- Production pipelines
- Sponsor operations
- Platform migrations
FAQ
Frequently asked questions.
The questions we hear most. Don't see yours? Ask us.
What does Inkwell do?
We build custom software and AI systems for mid-size companies and larger organizations. We work alongside your team to replace spreadsheets, manual steps and disconnected tools with one system built for how you work. Newsletters and media are one of our specialties.
How do you work with our team?
Side by side. We sit with the people doing the work, find where the time goes, then build the software and improve it as they use it. You don't need to write a long requirements document first.
How do you use AI?
For routine work: reading requests, drafting responses and checking details. A person approves what matters, and anything the AI is unsure about goes to your team.
Do we have to replace the software we use?
Usually not. We build around the tools you already use and leave what works alone.
How is this different from an off-the-shelf tool?
Every build is bespoke. We build around your process, so your team doesn't have to bend its process around someone else's product. It isn't a platform you subscribe to.
Who owns the software you build?
You do. Code, data and accounts, from day one, with documentation for whoever works on it next. No proprietary platform, no lock-in.
How long does a custom build take?
Your first working release typically lands within weeks. We ship in small pieces, so your team uses real tools early and each one improves with real use.
Which industries do you work with?
Almost any. Law firms, healthcare, manufacturing, insurance, construction, finance, nonprofits and more. What matters is that your team has real operations and a real problem to solve.
Do you still work with newsletters?
Yes. Newsletters and media remain a specialty, with production pipelines, sponsor operations, growth systems and platform migrations.
Partner with Inkwell
Let's build the system behind your organization.
Tell us how the work runs today and where the time goes. We'll come back with a plan.