Expert help
Journeys, templates, catalogs, segments and deliverability, set up for editorial and sponsor content.
Iterable help, custom builds and integrations.
Iterable is a powerful engine for publishers with data and scale. We help you run it, build custom data and content feeds into it, and connect it to the rest of your stack.
The opportunity
Where Iterable shines, and where we come in.
Iterable does a lot well. The opportunity is in the work around it: the hours spent by hand, the revenue it does not handle and the data that never connects.
Where Iterable shines
- Cross-channel journeys and real-time event data
- Catalogs and Handlebars templates for dynamic content
- A strong API for data-rich teams
Where we come in
- It is a marketing engine first, not a publishing tool
- Editorial content and sponsor placements need custom feeds
- Getting value out of it takes engineering time
How we help
Help, custom builds, integrations and migrations.
Custom builds
Custom content and catalog feeds, Handlebars templates and journeys for newsletters, plus tools for editors and ad operations.
Integrations
Users, events and engagement synced with your CMS, CRM, warehouse and sponsor tools through the Iterable API.
Migrations
Moving onto or off Iterable with users, templates, journeys and reputation handled carefully.
How it fits together
Iterable at the center, everything else connected.
Built by Inkwell
Content and catalog feeds
Handlebars templates
Editor and ad ops tools
IterableYour platform
Connected to
CMS
Data warehouse
CRM
Typical projects
What publishers on Iterable ask us to build.
Publishing feeds
Stories flow from your CMS into Iterable catalogs, so newsletters build themselves from fresh content.
Sponsor placements
Approved sponsor creative inserted into journeys and templates automatically, with reporting.
Editor-friendly templates
Handlebars templates structured so editors can change content without breaking logic.
How we work with Iterable
We work through the Iterable API and template layer inside your account, built around how a publication creates and sells content.
How we workCan Iterable send editorial newsletters well?
Yes, with the right content feeds and templates. We build the pieces that turn it from a marketing tool into a publishing tool.
Can you put sponsor placements into Iterable sends?
Yes. Bookings and approved creative flow into your templates automatically, with tracking and reporting.
Do you work with our data team?
Yes. We work with your warehouse and data team to keep events and attributes clean on both sides.
Partner with Inkwell
Get more out of Iterable.
Tell us how you use Iterable today and what you need. We'll come back with a plan.
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