Expert help
Flows, segments, templates and deliverability set up for a publication, not just a store.
Klaviyo help and integrations for publishers.
Publishers with commerce use Klaviyo to tie the newsletter to revenue. We help you run it well, build on its flows and data, and connect it to the rest of your stack.
The opportunity
Where Klaviyo shines, and where we come in.
Klaviyo does a lot well. The opportunity is in the work around it: the hours spent by hand, the revenue it does not handle and the data that never connects.
Where Klaviyo shines
- Deep ecommerce data and Shopify integration
- Powerful flows and segmentation
- Revenue attribution tied to sends
Where we come in
- Commerce-first, so editorial workflows take extra work
- Content and sponsor placements need custom feeds
- Billing counts every profile you can email, so large free lists get expensive
How we help
Help, custom builds, integrations and migrations.
Custom builds
Custom flows and data feeds that bring editorial content, sponsor placements and product drops into your Klaviyo sends.
Integrations
Profiles, events and revenue synced with your CRM, Stripe, Shopify, analytics and sponsor tools.
Migrations
Moving onto or off Klaviyo with profiles, consent and flows carried across safely.
How it fits together
Klaviyo at the center, everything else connected.
Built by Inkwell
Content and sponsor feeds
Editorial templates
Reporting
KlaviyoYour platform
Connected to
Shopify and Stripe
CRM
Analytics and warehouse
Typical projects
What publishers on Klaviyo ask us to build.
Content in commerce sends
Editorial content and sponsor placements fed into Klaviyo templates alongside product recommendations.
Newsletter revenue view
Klaviyo attribution combined with sponsorship and subscription revenue, so you see what each send earns.
Flows for readers
Welcome and re-engagement flows designed for readers, not just shoppers.
How we work with Klaviyo
We work through Klaviyo's APIs inside your account, focused on how a publication uses it: content, sponsors and commerce in the same sends.
How we workIs Klaviyo a good fit for a newsletter?
It is a strong fit when your newsletter drives commerce and you want sends tied to revenue. Pure editorial newsletters often fit better elsewhere.
Can you combine editorial and commerce emails?
Yes. We build flows and templates that mix your content, sponsor placements and products without overwhelming readers.
Can you report revenue by newsletter?
Yes. We connect Klaviyo's attribution with your other revenue data so you can see what each send drives.
Partner with Inkwell
Get more out of Klaviyo.
Tell us how you use Klaviyo today and what you need. We'll come back with a plan.
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