When new inquiries wait hours for a reply.

A good inquiry lands at 4:40 on a Friday. It sits in a shared inbox until Monday. By then the buyer has talked to two competitors, and one of them called back first.

The signs

How you know it's time.

  • Inquiries sit in a shared inbox until someone claims them.
  • Nobody can say how fast you reply on average.
  • Reps spend the morning sorting real buyers from browsers.
  • Leads go to whoever is free, not whoever is right.
Why it sticks around

It isn't anyone's fault.

Inquiries arrive by web form, email, phone and marketplace, and each lands somewhere different. Reading them takes judgment, so they wait for a person, and the people who could answer are busy delivering work you already sold. Autoresponders don't fix it. Buyers can tell a canned reply from a real answer.

How we fix it

What the work looks like.

  1. 1

    Pull every inquiry into one queue

    Forms, email, missed calls and marketplace messages land in one place, so nothing waits in an inbox nobody checks.

  2. 2

    Read and qualify

    The system reads what the buyer actually asked, checks it against your fit rules (service area, size, type of work) and looks for an existing account in your CRM. Your rules decide, not a guess.

  3. 3

    Draft the reply and offer a time

    A short acknowledgment you wrote goes out right away. The real answer is drafted from your own materials, with open times from the right person's calendar, and a person approves it in one click.

  4. 4

    Route it to the right owner

    Territory, product and workload decide who owns it. If nobody picks it up within your time limit, it escalates. Every step is logged in your CRM.

FAQ

Common questions.

Will buyers know they're dealing with software?

The first touch is an acknowledgment you write once. The real reply comes from your person, drafted by the system and sent under their name after they review it. If you also want an assistant that chats with visitors, we label it clearly as automated.

How fast is fast enough?

Faster than now, and measured. We start by timing your current replies from your own records, then set a target that fits your business. For many teams the slow part was never writing the reply. It was noticing the inquiry and deciding who owns it.

Does it work with our CRM?

Usually. We connect to Salesforce, HubSpot, Dynamics 365 and most others, so every inquiry, reply and handoff is recorded where your team already looks.

What about phone calls and texts?

A missed call can become a callback task with a summary of the voicemail. Texting buyers carries consent rules of its own, so we design that part to your requirements with your compliance lead.

Partner with Inkwell

Does this sound like your team?

Tell us what's going on. A few sentences is plenty.