Expert help
Hosting decisions, theme and membership setup, newsletter settings, deliverability and the fixes your team needs.
Ghost help, custom builds and integrations.
Ghost is open source and built for publishers, which makes it a great base for custom work. We help you run it, extend it and connect it to everything else.
The opportunity
Where Ghost shines, and where we come in.
Ghost does a lot well. The opportunity is in the work around it: the hours spent by hand, the revenue it does not handle and the data that never connects.
Where Ghost shines
- Open source, with your site, members and newsletter in one place
- No cut of your subscription revenue; payments go through your own Stripe
- Admin and Content APIs plus webhooks, and social web (ActivityPub) following since Ghost 6
Where we come in
- Self-hosting means owning updates, backups and uptime
- Custom themes and email designs need developer time
- Sponsor operations and outreach are not built in
How we help
Help, custom builds, integrations and migrations.
Custom builds
Custom themes and email templates, member experiences, paid tiers on Stripe and automations through the Ghost Admin API.
Integrations
Webhooks and the Admin API connected to your CRM, analytics, sponsor tools and data warehouse.
Migrations
Moving onto Ghost from Substack, Beehiiv, WordPress or Mailchimp, or off it, with members, posts and redirects intact.
How it fits together
Ghost at the center, everything else connected.
Built by Inkwell
Custom theme and email templates
Admin API automations
Sponsor portal
GhostYour platform
Connected to
Stripe memberships
CRM
Analytics and warehouse
Typical projects
What publishers on Ghost ask us to build.
Custom Ghost theme
A site and email newsletter design built around your brand, sections and sponsor placements.
Automated drafts
A production pipeline that creates Ghost drafts through the Admin API, with an editor approving before publish.
Members to revenue
Memberships, Stripe and your CRM connected so you can see which readers convert and why.
How we work with Ghost
We work through Ghost's Admin API, webhooks and theme layer inside your own instance, so you keep full ownership of your site, members and content.
How we work
FAQ
Ghost questions.
Don't see yours? Ask us.
Comparing options? Read Ghost vs Substack, Substack alternatives, Beehiiv vs Ghost.
Do you work with self-hosted Ghost or Ghost(Pro)?
Both. We can help you choose, and build on whichever one you run.
Can you build a custom Ghost theme?
Yes, for both the website and the email newsletter, designed to fit your brand and your sponsor placements.
Can Ghost be automated with AI?
Yes. Through the Admin API we can create drafts from a production pipeline, with an editor reviewing before anything publishes.
Partner with Inkwell
Get more out of Ghost.
Tell us how you use Ghost today and what you need. We'll come back with a plan.
Beehiiv, Substack, Ghost, Kit, Mailchimp, Klaviyo, Sailthru, Iterable and Resend are trademarks of their respective owners. Inkwell is an independent agency and is not affiliated with or endorsed by them.