Expert help
Audience structure, tags, templates, automations and deliverability, fixed by people who know where Mailchimp setups go wrong.
Mailchimp help, integrations and migrations.
Many newsletters start on Mailchimp and outgrow it. We help you get more from it while you are there, connect it to your stack, and plan the move when it is time.
The opportunity
Where Mailchimp shines, and where we come in.
Mailchimp does a lot well. The opportunity is in the work around it: the hours spent by hand, the revenue it does not handle and the data that never connects.
Where Mailchimp shines
- Familiar, flexible email marketing many teams already know
- Mature templates, journeys and segmentation
- A long-standing Marketing API and integrations
Where we come in
- Pricing grows with contacts, including duplicates across audiences
- Built for marketing campaigns more than editorial publishing
- Newsletter-specific growth and sponsor tools are missing
How we help
Help, custom builds, integrations and migrations.
Custom builds
Custom templates, campaign automation and reporting through the Mailchimp Marketing API.
Integrations
Audiences, tags and engagement synced with your CRM, Stripe, analytics and sponsor tools.
Migrations
Moving off Mailchimp to a newsletter-first platform, or your own infrastructure, without losing subscribers or reputation.
How it fits together
Mailchimp at the center, everything else connected.
Built by Inkwell
Audience cleanup
Templates and automation
Sponsor operations
MailchimpYour platform
Connected to
CRM
Stripe
Next platform, if moving
Typical projects
What publishers on Mailchimp ask us to build.
Audience cleanup
Duplicate audiences merged into one structure with tags and segments, so you stop paying for the same reader twice.
Editorial templates
Modular newsletter templates that editors can fill quickly, with sponsor slots built in.
Moving on, carefully
A planned move to a newsletter-first platform or your own stack, with deliverability protected.
How we work with Mailchimp
We work through the Mailchimp Marketing API inside your account, and we will tell you plainly whether your setup needs fixing or your newsletter needs a new home.
How we work
FAQ
Mailchimp questions.
Don't see yours? Ask us.
Comparing options? Read Beehiiv vs Mailchimp, Kit vs Mailchimp, Mailchimp alternatives.
Is Mailchimp a good platform for a newsletter?
It can work, but costs and limits often grow with your list. We help you decide whether to optimize your setup or move.
Can you merge duplicate Mailchimp audiences?
Yes. We consolidate audiences into one clean structure with tags and segments, so you stop paying for duplicates.
Where should we move from Mailchimp?
It depends on how you make money and how much control you want. Beehiiv, Ghost, Kit and Resend are common destinations.
Partner with Inkwell
Get more out of Mailchimp.
Tell us how you use Mailchimp today and what you need. We'll come back with a plan.
Beehiiv, Substack, Ghost, Kit, Mailchimp, Klaviyo, Sailthru, Iterable and Resend are trademarks of their respective owners. Inkwell is an independent agency and is not affiliated with or endorsed by them.