- Beehiiv: for newsletter growth and monetization.
- Ghost: for ownership, memberships and a full site.
- Kit: for creators selling products.
- Klaviyo: for publishers whose newsletter drives commerce.
- A custom stack: for full control.
Why newsletters leave Mailchimp
- Cost. Pricing counts unsubscribed contacts too, and duplicates add up.
- No newsletter monetization. No built-in paid subscriptions, ad network or sponsor tools.
- No newsletter publishing site. Its website builder is for business sites; an SEO archive, paywall and memberships need other tools.
- Campaign-first workflow. Built for marketing campaigns rather than recurring editorial issues.
The alternatives
Beehiiv
Best for newsletters that want referrals, recommendations, an ad network and paid subscriptions in one place.
Beehiiv vs Mailchimp, compared
Ghost
Best for publishers who want their own site, memberships and full ownership with no revenue share.
Kit
Best for creators selling digital products with automations and sequences.
Klaviyo
Best for publishers whose newsletter drives commerce and needs revenue attribution.
A custom stack (for example Resend)
Best for publishers who want full control of sending, templates, data and production.
Newsletter infrastructure on Resend
How to leave Mailchimp cleanly
Clean and consolidate audiences first, export with tags and consent data, rebuild templates and automations, then warm up on the new platform. Our migration guide covers each step.
What most comparisons miss
Clean before you compare
Removing duplicates and inactive contacts can change the cost comparison dramatically, and it improves deliverability wherever you land.
Keep consent records
Bring across when and how each person subscribed, not just their email address.
Not every Mailchimp user should move
If email supports a store or services business, optimizing your Mailchimp setup may beat a migration.
Platforms change their features and pricing often. Check each platform's current plans before you decide.